The RE/MAX Collection
Newspaper/Magazine listing ads
Every week, RE/MAX runs listing ads for it's luxury brand, The RE/MAX Collection. The challenge was to create a template that can easily be reformatted to fit any page size, and showcase as many qualifying listings as possible. The templates had to be easily updateable, and also had to fit the the look and feel of the company's recent re-rband. The ads run weekly and monthly in various publications throughout the US North East and Midwest (e.g.: The Boston Globe, The Milwaukee Journal Sentinel, The Bloomington Herald Times, Indy Monthly Magazine, etc.), with content tailored to the particular region.