A local handmade pasta shop had asked me to design a box that they wanted to include in their Christmas package. Since my love for pasta is very deep and very real, I burned every single red light on my to the shop to talk about it.
After they showed me what they had in mind, they asked me to design a box that would hold fresh pasta, which would then be dropped into a small wooden crate that would hold the pasta, a 500ml jar of sauce, as well as a wedge of Pecorino Romano cheese. We wanted to give the box a bit of a luxe look to give the product the respect it very much deserves. We stuck to brand colours and kept the overall look very clean with a subtle criss-cross pattern that really brought the up-market feel home.