Premium Uniforms, Inc.
This is one of those "total commitment" gigs. We had to organize photographers, stylists, makeup artists, models, locations, logistics, etc. It's always amazing to see how many people can stand behind a camera. We also had to manage several shoots with long layoffs between them to accommodate for overseas manufacturing and delivery. To make matters worse, a global pandemic landed in our laps right in the middle of the whole thing, which really took the wind out of our sails from a momentum and motivation standpoint – not to mention how much more challenging shoots ended up being in order to keep everyone safe. I feel like this job was a symbol for the long and challenging year that 2020 was. That said, I also think it was a symbol for dealing with significant challenges and still making something great.